“Crossmedia is the message.” - Lea Röwer, Crossmedia Publishing Student
The new field of study Crossmedia Publishing provides students with a strong practical and theoretical background to utilise all relevant media and technologies. Students are prepared to act as critically engaged producers within the contemporary mediascape.
Crossmedia Publishing supports student expression and engages with current global events, which makes it an explorative course of study due to the ever-changing mediascape.
The development of a critical understanding in contemporary media empowers Crossmedia Publishing students with skills, which can be used in a variety of ways in professional life.
Crossmedia Publishing students learn to analyse and critically engage with situations and topics, which they translate into creative work through the skilful use of various media.
By linking to courses in Film and Video, New Media and Visual Communication, students learn an overall practice for targeted communication through: Research and media-specific storytelling (data journalism, media activism); text (creative writing); images (photo journalism, video essays, animation, illustration); audio (podcasting, music); visual design; installations and innovative technologies (virtual reality, live casting). They engage with changing audience behavior and the reorganisation and disruption of established industries and professions. Students develop not only technical but also theoretical and ethical frameworks for their crossmedia practices.
“Design isn’t just an aesthetic tool but one for informational communication and problem solving. Crossmedia Publishing allows me to grasp a fundamental understanding of various media forms and the environments where they reside. It helps us as designers to recognise the potential each of them holds in order to effectively know how, when and for what purpose we can use it. This is a great skill to hold not only as a designer but also for all those who consider design important for tackling all sorts of challenges.” – Christopher Wood