ADC festival campaign 2020 – The Power of No

Steffen Vetterle

The ADC campaign 2020 “The Power of No” was designed by our graduate Steffen Vetterle! He won the pitch against 13 other designers. For the first time this year, the Art Directors Club Germany (ADC) organized a pitch for the festival campaign among the ADC members.

The big campaign for Germany’s biggest and most renowned creative festival of the Art Directors Club Germany comes entirely from Stuttgart. Besides Steffen Vetterle, the Stuttgart agency emenes was responsible for the motion design and one of Steffen’s former students was also involved.

The statement of the topic “The Power of No” is contemporary, 12 to 15 slogans like “The Age of No”, “No can Do”, “The real Yes is No” etc. have been used in the last months.

The ADC Festival 2020 will take place on 14-15 May 2020 on Facebook Live.


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