German Brand Award 2025 for zigzag

Congratulations to New Media graduate Florian Dusch and his agency zigzag on winning the German Brand Award 2025! Smila Gen 2, a digital medication dispenser, was honored by the German Design Council.

zizag successfully guided JDM Innovation through all phases of the design process, from initial research to final product launch: defining the product vision and requirements, designing the technological architecture, developing the user experience (UX) and user interface (UI) designs, and finally implementing them through prototyping and development.

The jury’s statement:
“Smila Gen 2” succeeds in designing a complex system consisting of a physical medication dispenser and digital applications in an impressively user-friendly way. With a clear focus on accessibility and intuitive use, the project connects patients, caregivers, and medical facilities in a seamless digital experience. Particularly noteworthy is the harmonious fusion of thoughtful design and technological scalability, which both facilitates the daily lives of patients and supports nursing staff. This consistent focus on the needs of all user groups sets new standards in user experience.