With digitization largely completed, the media of film and video have now been almost entirely absorbed by the medium of “computer.”
And our reception behavior has also been permanently altered. Previously, film works were mainly seen in the cinema and on television, while now the DVD and the internet are becoming more important–aspects of a comprehensive remediation in the area of the audiovisual. Films and videos tend be received as simulated applications on the computer.
But the margins are open in many directions: with machinimas, films are shot in game environments, odd hybrids of computer game, film, and theater. Some are contemplating how archives can be accessed by making use of film grammars. And the idea of the “public” is a factor that has to be considered quite differently than ever before.