Survival of the hippest?


Visual Communication


Jennifer Barth


Final Project

Field of Study

Visual Communication


“The more individual, the better,” is often the motto of Generation Y. But if everyone strives for the greatest possible development of individuality, this could result in an unconscious urge to adapt and conform. Are we thus becoming more and more uniform?

This project is a critical examination and reflection of the dichotomy between individuality and conformity. It reflects the zeitgeist of the young generation.