It always seems a little desperate when the sentence “Link in Bio” is written on Instagram in a caption. Artists and amateurs suddenly share space and audience in the social media. On the Internet, no one presents themselves curatorially or critically and explains and classifies their work for the audience. Here the rules of attention economy apply, the currency are likes, comments and followers. Is the social media more about the art of self-representation than about the representation of art? What do artists and photographers do on Instagram?
The freelance author and curator Anika Meier gives an overview of artistic strategies on Instagram.