German Brand Award 2021 and ABC Mobility Award 2021 for zigzag

German Brand Award 2021 and ABC Mobility Award 2021 for our New Media graduate Florian Dusch and his agency zigzag! Congratulations! Their redesign of the ICE information media of Deutsche Bahn was awarded by the German Design Council.

Description: The passenger information displays on Deutsche Bahn long-distance trains are a central source of information for travellers. The screen design has now been amended to improve the user experience and bring it into closer alignment with the DB brand guidelines. A modular and intelligent design system was developed that is both future proof and contemporary. The aim is to enable all customers to have a relaxed journey through a clear design language and understandable, situation-dependent information.