Crossmedia Storytelling




Semester Project

Field of Study



Sheeyeon Shin: Brand New Objects

The focus of the design course Crossmedia Storytelling was the examination of contemporary transmedia forms of mediation, their distribution and organization. The main focus was on a critical examination of the narratives of the so-called new right. Based on an analysis of concrete examples, including posts on platforms such as 4Chan, 9gag, and YouTube, the students, together with lecturer Florian Model, entered into a critical examination of an online culture characterized by superficial irony and provocation, whose opaque structures often obscure which political actors and narratives are in the background.

The aim of this discussion was to develop a critical idea of Crossmedia Storytelling as a practice of producing meaning and moments of identification through the narrative interweaving of different media formats. In doing so, it was not least a question of the extent to which cross-media narratives shape our own relationship to our environment, and especially when we do not perceive them as such.

Jang Yunyoung: Conspiracy Theories Questionnaire