Media Art / Digital Folklore

Media art and digital folklore works at the intersection of new media and online based practices, media anthropology and theory. Our projects explore a wide range of digital formats and intellectual directions, linking experimental artistic practices with a theoretical analysis of the history of digital culture. Students should learn to see the skills they develop not just as a tools, but as a means to cultural and political engagement.

Media art is both an incredibly broad term (what art is NOT made with media?) and at the same time a reference to various forms of net art, installation art, post-internet, artist-driven software, and media activism. Media art explores the boundaries between art and design, user and interface, while addressing problems of authorship, originality, and intellectual property, focusing on issues of identity, sexuality, economics, and power.

„Digital folklore“ can be understood as a kind of media anthropology which is both interested in theoretical discourse and open to artistic methods: It is both serious in its philosophical questions and academic research and playful and joyful in its attention to the quirky, beautiful, funny, and often misunderstood language of new media.

Graduates are well-prepared to enter fields such as media arts, multimedia design, experience design, academia but also professional fields where the intersection of technology, design, art, and theory are relevant.

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